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Smoke.


Imagine this.

You are in your own home... minding your own business...and all of a sudden there is a knock at the door....

Your neighbor is standing there.... horror on her face... telling you that she "smells smoke" and has reason to believe your house is on fire... she tells you to evacuate the premises and also informs you that she's called the police... AND... she's also contacted the other neighbors in the subdivision....to warn them... ya know... about the smoke she smells coming from YOUR house.

You freak out... you quickly gather your family... tell them the horrible news that's been shared with you... grab what you can... and you evacuate.

As you run out onto your own front lawn... you notice your "neighbors"... the concerned individuals who knew about your burning house even before you did... you watch as they stand across the street ... pointing fingers towards your home...with horrified looks on their faces...they took what your neighbor Sally said as truth and stood there waiting... for your world to go up in smoke. And as some do... these concerned neighbors wanted a front row seat.

You can hear whispers...They are wondering who started the fire, they are watching for flames... expecting your house to blow at any moment...